Privacy Policy | Cash Me Up

1. Who We Are

Cash Me Up ("we", "us", "our") operates the website cashmeup.co.uk. We are committed to protecting your personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. For data protection enquiries, please contact us at hello@cashmeup.co.uk.

2. What Data We Collect

We collect and process the following categories of personal data:

Identity data: first name, last name
Contact data: email address, telephone number
Financial data: information about your car finance agreements (for PCP claims)
Technical data: IP address, browser type, device information (collected automatically)
Usage data: pages visited, time on site, referral source
Marketing preferences: your preferences regarding receiving marketing communications from us

3. How We Use Your Data

We use your personal data for the following purposes:

To refer your PCP claim enquiry to our regulated claims management partners (legal basis: contract/consent)
To register you as a member of Cash Me Up (legal basis: contract/consent)
To send you marketing communications about money-saving opportunities, where you have given consent (legal basis: consent)
To respond to your enquiries (legal basis: legitimate interests)
To comply with our legal obligations (legal basis: legal obligation)

4. Who We Share Your Data With

We share your personal data only with:

Regulated claims management partners: to process your PCP claim enquiry. These partners are regulated and subject to their own data protection obligations.
Service providers: who help us operate our website and services (e.g. hosting providers), subject to data processing agreements.

We do not sell your personal data to any third party.

5. Your Rights

Under UK GDPR, you have the following rights:

Right of access: to request a copy of the personal data we hold about you
Right to rectification: to request correction of inaccurate data
Right to erasure: to request deletion of your data in certain circumstances
Right to restrict processing
Right to data portability
Right to object to processing based on legitimate interests
Right to withdraw consent at any time, where processing is based on consent

To exercise any of these rights, please contact us at hello@cashmeup.co.uk. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.

6. Data Retention

We retain your personal data for as long as necessary to fulfil the purposes for which it was collected, or as required by law. Member data is retained for as long as your membership is active. PCP lead data is retained for up to 7 years to comply with financial services regulations. You may request deletion at any time.

7. Cookies

Our website uses essential cookies necessary for the site to function, and analytical cookies to understand how visitors use the site. You can control cookies through your browser settings. A full cookie policy will be available on our website.

8. Contact

For any privacy-related queries, please contact us at hello@cashmeup.co.uk or via our Contact page.